Your Brand Brief — ShelfSignal

1

The basics

Who you are and where you write.

Pen name / author name

Your email

Sub-genre(s) and key tropes

2

Books & series

What's live, what's coming, and how it's sold.

Series titles, reading order, and blurbsPaste your existing blurbs if you have them — saves you rewriting them here.

KU or wide

Kindle Unlimited Wide Mixed / not sure

Current and upcoming promotions or releasesSales, pre-orders, release dates, BookBub or Countdown Deals already booked — anything with a date attached.

Reader magnet / ARC team detailsA free story, a review team, a Facebook group — whatever you already run.

3

Voice & brand

So your newsletters sound like you, not like a template.

Voice / tone descriptorsThree or four words plus an example, if you can: witty, a little unhinged, lots of em dashes...

Past newsletter samples — optional but helpfulAdd files one at a time or several at once — each one you pick is kept, not replaced.

Brand assets: covers, buy links, series artUpload files, or just paste links below. Add files one at a time or several at once — each one you pick is kept, not replaced.

Topics or words to avoidAnything off-limits for your newsletters — we treat this list as absolute.

4

Source material

We use these to keep your emails fresh every week without repeating ourselves or making anything up. Only confirmed, live links, please, no drafts or private pages.

Goodreads author-page URL

Goodreads book-page URL(s)One per line, one per title.

Amazon listing URL(s)One per line.

Paste a chapter excerpt or twoA page or two from your strongest book is plenty. This is the one thing we can't pull from a retailer page ourselves, so it has to come from you.

5

Logistics

Last few details so the calendar lines up with how you already send.

Email platform (ESP)

Preferred send day / time

Anything you skip, I'll follow up about by email — no need to have every answer ready now.